Not Your Mother's Curl Talk Frizz Control Sculpting Hair Gel is a high-quality hair styling tool that helps you achieve a long-lasting, frizz-controlled style. This gel provides a firm yet flexible hold, keeping your look flake-free and locked in place. Formulated with the Rice Curl Complex, a blend of rice keratin amino acids and enzymes, this gel hydrates, conditions, and protects your hair while enhancing curl retention. For even better results, you can cocktail this gel with the Curl Talk Defining Cream. Not Your Mother's is a brand that was founded in 2010 in Tampa, FL, and is known for creating innovative hair products for all hair types. They embrace natural curls and offer blue and purple toning shampoo and conditioners. Their products are formulated with good ingredients, providing simple and proven solutions for your hair needs.